Coins For Change was an in-game donation available from December 14 to December 24, 2007, in which players could donate their virtual coins to any of three charitable issues: Kids who are sick, The Environment, and Kids in Developing Countries. Players could donate in increments of 50, 250, or 500 virtual coins. At the end of the campaign, the New Horizon Foundation donated a total of $1 million to the World Wide Fund for Nature, the Elizabeth Glaser Pediatric AIDS Foundation, and Free The Children. The proportion of the 1 million dollars that each organization received depended on how many virtual coins were donated by players toward each issue. For example, if most players donated their virtual coins to the environment, the environmental organization got a higher percentage than the others. Issue #115 of The Penguin Times stated that the standings were:
- Kid's Health: 39.4%
- Environment: 33%
- Kid's in Developing Countries: 27.6%
A total of over 1 billion coins were donated. Penguins who donated received a postcard thanking them for donating. Every donation station had a box of bells next to it. Penguins -- both members and non-members -- could take a bell at no cost.
The Coins for Change program was announced on Disney Channel's Disney 365. [21]
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